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Creating & Installing Masking Panels for the Walmart AMP Outdoor Venue

Rose Brand stepped up to design, fabricate, and install Textilene mesh side masking on the stage

June 7, 2014 marked the official grand opening of the Walmart AMP in Rogers, Ark. (formerly known as the Arkansas Music Pavilion) with a Walmart event in the morning and country music star and NBC’s “The Voice” coach Blake Shelton in the evening. This outdoor concert venue had some unique challenges for rigging and soft goods. Rose Brand stepped up to the challenge by teaming with McLaren Engineering to design, fabricate, and install Textilene mesh side masking on the stage. Rose Brand also supplied truss, chain hoists, rigging and a split upstage blackout, in addition to installing two 24' high x 13'-6" wide, 5,000 pound LED display tile walls in the wings.

With masking measuring 30' high and 40' wide on each side plus engineered wind load, additional structural steel was required to support the Textilene panels and heavy duty tracks. Triple E Unibeam was employed to travel the 10 custom Textilene panels. Custom braking carriers ensured the panels stay in place once positioned.

With one week of notice to install the video walls, a temporary installation plan was engineered to rig the display frames for the grand opening while the custom rigging hardware was fabricated. The video walls were then dismantled and re-installed for semi-permanent, seasonlong durability. Through collaboration with the venue owners, Rose Brand was able to provide a safe, finished, and workable solution to the challenges the venue posed. These elements will be installed from May-September each season to enhance the acts taking the stage each week.

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